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Coaching LifeAustralia

It's All About the Why

When I thanked mom for putting the “Y” in my name, she nearly cried. She had unknowingly solidified my PURPOSE.

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Jayson Wells
Basketball Coach and Performance Specialist
17 April 2026·5 min read
Jayson Wells: It's All About the Why — Developing Extraordinary Winners

IT’S ALL ABOUT THE

Y

JaYson, a somewhat unique spelling to a fairly common name. For years I never really put much thought into the spelling, I just hated when people spelled it wrong.

After almost forty years on this earth, I finally figured out, It’s all about the “Y.”

When I thanked mom for putting the “Y” in my name, she nearly cried. She had unknowingly solidified my PURPOSE.

By Jayson Wells

“Do you.” It’s a phrase commonly used in modern society. It generally means “do what you do,” or “stay in your lane.”

P assion

U ncommon

R esilience

P reparation

O pportunity

S ervice

E xperience

Well, a very personal experience allowed me to take the phrase, spin it and make it my personal PURPOSE.

My version of D.E.W. YOU originated from my dedication and memoire of my father, (D)onald (E)dward (W)ells.

After his passing in 2003, I got bracelets made with the statement ‘D.E.W. YOU’ on them. The intent was simply to be a visual reminder of my childhood hero when I was on the basketball court, playing the game I loved.

Though the D.E.W. YOU bracelets were made for personal wear, many people started showing interest. Due to the buzz, I decided to make the acronym applicable to everyone.

That’s how (D)evelop (E)xtraordinary (W)inners was born.

Basketball was my outlet to stay out of trouble in the inner-city streets of Cleveland, Ohio. Drugs, gangs and other negative activity surrounded me, but my love for the game and excellent family support helped me overcome the negativity.

God given talent and an undeniable work ethic, landed me a full athletic scholarship to Indiana State University. After a successful collegiate career, I was again presented with an opportunity to continue playing as a professional player internationally.

Thirteen seasons, twelve different countries, and five continents later, I stand confident, passionate and ready to share my experience!

I have coined this ‘The Jayson Wells Experience.’ During these experiences, I touch on multiple topics and define often-misused words such as success vs significance, simple vs easy and passion vs purpose.

I believe by helping people break down these words, they can separate them and unleash the power of each. I want my audience to understand that I am just as inspired by having the opportunity to speak with them, as they are inspired listening to me. I engage with others by exposing vulnerabilities from my personal experiences.

Rather than being referred to as a ‘Motivational Speaker’, I prefer to be recognized as ‘Experience Teller’ and an ‘Empowerment Leader’. I distinguish myself from other speakers with a simple, yet powerful formula. As an Empowerment Leader, I add value by helping individuals, teams and leaders fill the gap between ‘knowing’ and ‘doing’.

Basketball has given me the opportunity to LIVE IN Sweden, Finland, Germany, Israel, Cyprus, Korea, Holland, Italy, Ukraine, Dubai, Argentina and Australia.

I have also traveled to numerous other countries like Russia, Turkey, Croatia, Austria, France, Belgium and Switzerland.

These travels have provided me a true appreciation of the world and allowed me to learn myself by learning other cultures and people.

I am also in the final stages of creating a course called ‘The Academy of PURPOSE.’ The Academy will be an eight-week course, both online and live, that will focus on an acronym I created for the word P.U.R.P.O.S.E.

More than tell people that they need to find their purpose, my desire is to help show people HOW to find their purpose. I refrain from using fear tactics, guilt trips and talking at my audience.

Instead, I interact and dialogue with my audience and help them identify their passion and use that passion to discover purpose. Once people identify their ‘why’, value is inevitably added to their lives.

The Academy of PURPOSE has been designed to serve and empower people. It reaches out and connects with those who are in search of growing and learning.

I am determined to empower others by educating them on what makes them individually extraordinary.

In my life, I have been blessed to see many things. In appreciation for those things, I have eliminated using the words “bad” or “good” when speaking about experience. I have learned that bad and good are just perceptions that are relative to the individual and usually based on external factors. There are no bad or good experiences, they are all just a part of our own unique paths which will tell our own unique story.

I will conclude with this. In the same conversation with my mother that I thanked her for adding the “Y” in my name, I also asked her what her life was like raising a “basketball child?” She responded, “your dad and I were never raising a basketball player, we were raising a quality person!”

The roles then changed, as I was the one almost in tears. I finally had clarity on who I am as a man and my whY.

At the end of the day, I too am not raising or coaching the next generation of basketball players, I am Developing Extraordinary Winners, so they can go impact and inspire the world!

So please, spell my name correctly, because it’s all about the whY.

“Develop. Extraordinary. Winners.”

#DEWYOU

Jayson Wells has traveled the world and inspired youth globally with his personal mission to develop extraordinary winners. Jayson officially partnered with PGC Basketball in the summer of 2016, but has been a part of the PGC family since 2013.

Jayson uses his personal experience on and off the court to teach the core values of life. He attributes his positive mindset to the lessons he learned from his father who taught him work ethic, attitude and discipline.

Jayson regularly gives presentations to schools, youth groups, faith based organizations and corporations teaching them how to win “Beyond The Game.” His presentations challenge listeners to determine their “purpose” and activate their legacy through “significance”.

About the Author

Jayson Wells
Jayson Wells
Basketball Coach and Performance Specialist

JaYson, a somewhat unique spelling to a fairly common name. For years I never really put much thought into the spelling, I just hated when people spelled it wrong.