Put Your Brand in Front of Australia's Coaching Community
Coaching Life reaches practitioners across sports, business, life, and career coaching — an engaged professional audience actively investing in their practice and their clients.
Who Reads Coaching Life
Our readership is Australia's coaching practitioner community — coaches who are serious about their profession, active in their practice, and looking to grow. They read to get better at what they do, which means they pay genuine attention to the partners and brands that appear alongside our content.
Coaching Life has been serving this community since November 2015, producing 24 editions of practitioner-focused editorial before this relaunch. We are rebuilding our verified readership data on the new platform and will publish transparent audience metrics as they mature.
Why Advertise Here
A professional audience, not a passive one.
According to the ICF's 2023 Global Coaching Study, there are an estimated 109,200 coach practitioners worldwide — with Australia consistently among the top markets for credentialled coaches per capita. Our readership is drawn from that pool: practitioners who invest in their development, seek out industry media, and evaluate the tools, events, and programmes that appear in it.
Editorial context your competitors can't buy.
Your brand sits alongside content that serious coaches actively seek out — not content the algorithm served them. That distinction matters for attention quality, recall, and the credibility your brand inherits from its context.
Multiple touchpoints, one relationship.
A single advertising partnership can span display placements, Partner Content, directory listing, and event promotion. You build presence across an entire professional community, not just a single impression.
A platform built for the long term.
Coaching Life has been serving Australia's coaching community since 2015. This relaunch brings that history into a modern, free-to-read platform — with the editorial standards and audience trust we've built over 24 editions.
Ad Formats Available
Technical specifications (file types, size limits, animation policy) are provided on request with your campaign proposal.
Prime placement at the top of every page — the first thing readers see on any article or directory page. High visibility, site-wide frequency.
Persistent visibility in the right-hand sidebar throughout article pages. Effective for brand awareness and direct response campaigns.
Placed within article content at natural reading breaks. Readers are engaged when they see it — not scanning past it.
A full editorial piece developed in partnership with your brand, published in the Coaching Life editorial stream and clearly labelled as Partner Content. Ideal for thought leadership, product launches, or event promotion. Permanently indexed and distributed to our full audience.
Broad reach across the entire platform at a lower cost point — a solid option for sustained brand presence.
Partner Content disclosure: All Partner Content is labelled clearly at the top of the article card and article page. It does not appear in editorial category feeds or curated sections. Coaching Life reserves the right to decline content that conflicts with our editorial standards.
Directory Listings
Beyond advertising, coaches and coaching businesses can build a permanent, searchable presence in the Coaching Life directory. Listings complement advertising naturally — readers who discover your brand through editorial or display can find you directly in the directory.
Explore directory listing options →Pricing & Proposals
We don't publish rate cards. Whether you're a solo practitioner wanting a directory listing or a national certification body looking for a platform partnership, we'll put together a proposal tailored to your objectives.
If you want to reach Australian coaches, there's an option here that makes commercial sense. Send us a brief outline and we'll come back within one business day.
Contact
Stewart Fleming · Publisher · ABN 63 189 244 221
editor@coachinglife.com.au