Australia's home for coaches who take their practice seriously.
We publish independent editorial across sports, business, life, and career coaching — free to read, no subscription required. This is where serious Australian coaches come to think clearly and grow their practice.
Our Story
Coaching Life published its first edition in November 2015. Over the next five years we produced 24 editions — building a readership of coaches across sports, business, and life disciplines who relied on us for serious, practitioner-focused editorial.
COVID brought that chapter to a pause. We used the time to ask harder questions about the model. Locking quality coaching content behind a paywall meant fewer coaches could access the ideas, research, and conversations that sharpen their practice. That was the wrong call.
The new Coaching Life is a free, modern media platform — no subscriptions, no paywalls, no barriers. Revenue comes from our coach and business directories and from partners who want to reach this audience. That means the content stays independent, and it stays free. For everyone.
Our Mission
Great coaching changes lives — but only if coaches have access to great ideas. Our mission is to raise the standard of coaching in Australia by making quality editorial, research, and professional resources freely available to every practitioner, regardless of where they are or what they can afford.
We believe a well-informed coaching community is better for coaches, better for clients, and better for the profession.
We take editorial independence seriously. The coaches and businesses who list with us, and the partners who advertise with us, have no influence over what we publish. Sponsored content is always clearly identified — never buried.
What We Cover
Sports Coaching
From grassroots development to elite performance — coaching methodology, athlete management, and the science of high performance.
Business & Executive
Leadership, organisational change, executive development, and the commercial side of running a coaching practice.
Life Coaching
Wellbeing, mindset, human behaviour, and the coaching frameworks that help people build lives they're proud of.
Career & Specialty
Career transitions, ADHD coaching, niche disciplines, and the emerging areas reshaping what coaching looks like.
Who We Are
Coaching Life is published by Performance Studios Australia, a Queensland-based business founded by Stewart Fleming.
Stewart is a Master Certified Coach (MCC) — the highest credential awarded by the International Coaching Federation, held by fewer than 4% of ICF coaches globally. He reached that standard in 2023 after logging more than 2,500 hours coaching executives and business owners across Australia and internationally.
Beyond coaching, Stewart has founded more than 40 businesses across his career, with four currently operating in parallel. He works at the very top level of Australian and international business, coaching a small number of carefully selected clients — leaders who demand rigour, discretion, and genuine insight.
Coaching Life is the editorial expression of that same conviction: that the quality of your thinking determines the quality of your outcomes — and that Australian coaches deserve access to the ideas that sharpen both.
Stewart Fleming
- Role
- Founder & Publisher
- Credential
- Master Certified Coach (MCC) — ICF
- Coaching hours
- 2,500+ with executives and business owners
- Businesses founded
- 40+ across career, 4 currently operating
- Publishing
- Coaching Life — first published November 2015, 24 editions
- Based
- Queensland, Australia
Elizabeth (Liz) Pickworth joined Coaching Life as Editor in Chief in April, bringing two decades of experience across communications, journalism, coaching, change management, and conflict resolution.
Liz is the Managing Director of Sidelines Consulting & Advisory and is known for her warm, personable approach to clients. She brings deep editorial experience and genuine enthusiasm for the Australian coaching community — working with coaches from all specialties.
Elizabeth Pickworth
- Role
- Editor in Chief
- Experience
- Two decades across communications, journalism, coaching, change management and conflict resolution
- Organisation
- Managing Director, Sidelines Consulting & Advisory
- Based
- Brisbane, Australia
Get Involved
Write for us
We publish coaches who have something real to say. Send us a pitch — your perspective, a case study, or hard-won insight from practice. Include a brief outline and your credentials. We aim to respond within three business days.
editor@coachinglife.com.au →Advertise with us
Reach an engaged, professional audience of Australian coaches. We offer Partner Content, directory placement, and display advertising — with proposals tailored to your objectives and budget.
View advertising options →List as a coach or business
Get found by clients and peers. Add your coaching practice or organisation to the Coaching Life directory — searchable by discipline, location, and tier.
Browse the directory →